Key MBA Models: The 60+ Models Every Manager & Business Student Needs to Know
 

By: Julian Birkinshaw & Ken Mark
May 2015
Pearson Education
Distributed by Trans-Atlantic Publications Inc.
ISBN: 9781292129297
296 Pages, Illustrated
$75.00 Paper Original


Description:

 

Key MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline – from Strategy and Finance to Marketing and Accounting – and distils them into concise summaries of what they are and how to apply them.

Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60+ models fall into the following categories:

  • Strategy
  • Business Economics
  • Finance
  • Decision Science
  • Accounting
  • Operations
  • Marketing
  • Organisational Behaviour

The term ‘model’ is used loosely – in some cases it might be a framework (The 4 Ps of Marketing, Porter’s Five Forces), in some cases it might be an important concept (open innovation or customer orientation), and in some cases it might be a technical model (the Capital Asset Pricing Model).

Built on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA.

Contents:

About the authors

Acknowledgements

Introduction

PART ONE ORGANISATIONAL BEHAVIOUR

1 Change management: Kotter’s eight-step model

2 Cognitive biases in decision making

3 Emotional intelligence

4 Managing work groups: Belbin team roles

5 Matrix management

6 Mintzberg’s managerial roles

7 Motivation: Theory X and Theory Y

8 Negotiating techniques: BATNA

9 Schein’s model of organisational culture

10 360-degree assessment

PART TWO MARKETING

11 Customer lifetime value

12 Ethnographic market research

13 Market orientation

14 Multichannel marketing

15 Met promoter score

16 The 4Ps of marketing

17 Pricing strategies: dynamic pricing

18 Product life cycle

19 Segmentation and personalised marketing

PART THREE STRATEGY AND ORGANISATION

20 The ambidextrous organization

21 The BCG growth-share matrix

22 Blue ocean strategy

23 Core competence and the resource-based view

24 Corporate social responsibility: the triple bottom line

25 Corporate strategy: parenting advantage

26 Five forces analysis

27 Game theory: the prisoner’s dilemma

28 Generic strategies

29 The McKinsey 7S framework

PART FOUR INNOVATION AND ENTREPRENEURSHIP

30 Brainstorming

31 Design thinking

32 Disruptive innovation

33 Greiner’s growth model

34 Open innovation

35 The seven domains assessment model for entrepreneurs

36 Stage/gate model for new product development

37 Scenario planning

PART FIVE ACCOUNTING

38 The accrual method in accounting

39 Activity-based costing

40 The balanced scorecard

41 The DuPont identity

42 Economic value added

43 Ratio analysis

PART SIX FINANCE

44 Black-Scholes options pricing model

45 Bond valuation

46 Capital asset pricing model

47 Capital budgeting

48 Modern portfolio theory

49 Modigliani-Miller theorem

50 Time value of money

51 Valuing the firm

52 Weighted average cost of capital

PART SEVEN OPERATIONS

53 Agile development

54 The bullwhip effect

55 Decision trees

56 Just-in-time production

57 Sensitivity analysis

58 The service-profit chain

59 Six Sigma

60 Theory of constraints

61 Total quality management

Index