Communicate to Win

12 Key Points for Success

By Heinz Goldmann
ISBN: 0-273-60848-7
224 p.
$37.50 Cloth


Effective communication is a key factor in business success but do you know how to communicate to win? In Communicate to Win, Heinz Goldmann provides a 12 Point Plan for communication success. A chapter is devoted to each rule with four key questions and four case studies to highlight good and bad practice. Packed with practical suggestions and advice this book will help you to understand what you say and how to say it. This book teaches respect for the EMMA principle-the expectations, mentality, motivation and motive of the audience.

Return to the Businesss Titles Home Page