Leveraging Competitive
Advantage from the Euro:

Financial Times Executive Briefings Series


By Rupert Cook
Financial Times / Pearson Education
November 1999
ISBN: 0-273-64324-X
147 pages, illustrated
$195.00 paper original


Every business has plenty of information, but do you have the right information when you need it? Executive Briefings concentrate on delivering actionable information, designed to help executives ask the right questions, make the right decisions and take the right action. Whatever the opportunity or challenge that your business faces, an Executive Briefing will give you the insight to evaluate the situation and the tools to implement change.

Chapters include: Why everyone is affected; How to start thinking about opportunities; Case study: StorageTek; Choosing your strategic vision; Case study: ICI; Starting the workshop; Direct impacts; Bypassing problems; Case study: Marks & Spencer; Opportunities for consultancies and agencies; Case study: Cap Gemini; Customer opportunities; Case study: Allied Domecq; Internal processes - spotting opportunities and containing costs; Case study: Dell Computer Corporation; Suppliers - what can you get from them? Case study: British Airways; What are your competitors doing? Involving you staff; Case study: Liverpool Victoria; Completing the plan.


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