Corporate Strategy & Financial Analysis
Managerial Accounting & Stock-Market Perspectives
By John Ellis
1993
ISBN: 0-273-03796-X
416 p.
$92.50 Paper
This student-centered book provides a set of financial tools and techniques
for gaining access to and evaluating a company's corporate and business strategy.
It helps students to research information on a company, develop a generic framework
for analyzing a company's business environment and the industry in which it
operates. Students learn how to combine financial information and non-financial
information in order to come up with a balanced overall assessment of company's
strategy and hence its likely future performance. A third of the book is devoted
to the way in which stock market information can be used to assess and value
a company.
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