Corporate Strategy & Financial Analysis

Managerial Accounting & Stock-Market Perspectives

By John Ellis
ISBN: 0-273-03796-X
416 p.
$92.50 Paper

This student-centered book provides a set of financial tools and techniques for gaining access to and evaluating a company's corporate and business strategy. It helps students to research information on a company, develop a generic framework for analyzing a company's business environment and the industry in which it operates. Students learn how to combine financial information and non-financial information in order to come up with a balanced overall assessment of company's strategy and hence its likely future performance. A third of the book is devoted to the way in which stock market information can be used to assess and value a company.

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