Euro: Impact & Reality
Business Risks and Practical Responses to the Challenge of the Euro

By Chris Charlton
Feb. 1999
ISBN: 0-273-63877-7
272 p.
$29.95 Cloth

Just how big an impact will the euro have on your business? There is no precedent for a project of this scale. This book is an executive's guide to the isues, problems and risks faced when tackling the challenge of the euro's introduction.

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