Financial Times Guide to Business Finance
By Ernest Jones
1994
ISBN: 0-273-60905-X
266 p.
$46.50 Paper
This book is for managers and potential managers who want a clear introduction
to the essentials of business finance. The author assumes that the reader has
no financial background and develops each stage of understanding from the primary
propositions: If it were my money, where would I get it from and in which areas
would I invest?; How would I measure progress and control business success in
financial terms? To answer these questions the reader is introduced to the three
basic tools of business finance-the profit and loss account, the balance sheet
and the cash flow forecast. The return, the risk and the ready cash are the
bases for all aspects of financial and management accounting.
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