Financial Times Guide to Business Finance

By Ernest Jones
ISBN: 0-273-60905-X
266 p.
$46.50 Paper

This book is for managers and potential managers who want a clear introduction to the essentials of business finance. The author assumes that the reader has no financial background and develops each stage of understanding from the primary propositions: If it were my money, where would I get it from and in which areas would I invest?; How would I measure progress and control business success in financial terms? To answer these questions the reader is introduced to the three basic tools of business finance-the profit and loss account, the balance sheet and the cash flow forecast. The return, the risk and the ready cash are the bases for all aspects of financial and management accounting.

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