Cultural Transformation
Nine Factors for Improving the Soul of Your Business

By Jeff Cartwright
December 1999
Macmillan UK
ISBN: 0-273-63984-6
272 pages
$79.50 hardcover

Rooted in extensive research, this book identifies and explains the fundamental tenet of successful business practice - engineering a positive and creative work culture for which employees across the board will share a collective commitment.

Cultural Transformation combines a comprehensive review of different management models with the psychological assessment of what actually motivates people.

Tying in with such standards of best management practice as Investors in People, the Business Excellence Model and ISO 9000, the author offers practical guidance on how to measure and implement the Nine Factors identified for a successful work ethic.

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