Web Site Audit

By Tracy Benson Kirker
Financial Times / Pearson Education
October 2000
ISBN: 0-273-64941-8
92 Pages, Illustrated
$147.50 paper original

As one analyst put it, counting the number of Internet users will soon to be like counting how many people are connected to the telephone system. This will mean that being on-line will no longer be an option for your company, it will become an obligation.

Web Site Audit provides you with the steps involved in creating a dynamic web site, it outlines:
the reasons why a web site audit should be carried out
what makes a successful web site
a guide to evaluating the effectiveness of your web site
how to implement a web site audit
how to measure the return on investment achieved against the initial web site objectives

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