Cracking International Markets

By Terry Patrick
May 1998
ISBN: 0-273-63030-X
352 p.
$55.00 Cloth


This is the handbook for market entry strategies. It focuses clearly on the strategic concerns regarding exporting, initial market entry and market development and growth. Written in a highly structured, practical way, this book brings together the author's considerable experience in developing export programs in 53 countries world-wide.

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