International Business
A European Perspective

Edited By Brian Dawes
ISBN: 0-7487-1860-5
316 p.
$60.00 Paper

International Business is a practical introduction to the key issues in international business for business students. Focusing on a European perspective, the text relates such issues as competitive and collaborative strategies to case studies of firms operating in Eastern and Central Europe, Latin America and Asia.

The text compares the needs of multinational enterprises with the requirements of small and medium-sized businesses. Chapter objectives and end-of-chapter exercises help students to learn more effectively and give lecturers the support they need.

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