International Business
With Student Access Kit
4th Edition

By Alan Rugman & Simon Collinson
May 2006
Financial Times / Prentice Hall
ISBN: 1405840714
312 Pages, Illustrated, 7 ½” x 10 ½”
$99.50 Paper Original

 


Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies - the EU, the US and Japan - as well as emerging markets, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.

Contents include:
PART ONE- THE WORLD OF INTERNATIONAL BUSINESS
1 Regional and Global Strategy
2 The Multinational Enterprise
3 The Triad and International Business
PART TWO- THE ENVIRONMENT OF INTERNATIONAL BUSINESS
4 International Politics
5 International Culture
6 International Trade
7 International Financial Markets and Institutions
PART THREE- INTERNATIONAL BUSINESS STRATEGIES
8 Multinational Strategy
9 Organizing Strategy
10 Production Strategy
11 Marketing Strategy
12 Human Resource Management Strategy
13 Political Risk and Negotiation Strategies
14 International Financial Management
PART FOUR- INTERNATIONAL BUSINESS STRATEGIES IN ACTION
15 Corporate Strategy and National Competitiveness
16 European Union
17 Japan
18 North America
19 Emerging Economies
20 International Business, Ethics and the Natural Environment


Return to main page of Trans-Atlantic Publications