Introduction to International Business
By Stuart Wall & Bronwen Rees
Longman / Pearson Education
362 pages, illustrated
$54.50 paper original
International Business is truly a comprehensive and global introduction to the subject. Written in scholarly yet accessible writing style, this text is highly applicable to the issues and problems facing corporate decision makers in international business. The book has been structured with reader-accessibility firmly in mind: each chapter features a summary of key concepts and self-test questions, as well as guidance for further study and references. It is a core modular text for undergraduate courses on International Business, as well as being appropriate for a supplementary reading on equivalent courses in Europe and on MBA programs.
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