Strategy Process:
Concepts, Contexts, Cases
Global 4th Edition

By Henry Mintzberg, et al.
Financial Times / Pearson Education
September 2002
ISBN: 0-273-65120-X
1,040 Pages, Illustrated
$110.00 paper original

---

Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation -- implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.

The Global Strategy Process ensures cases from the US, Europe, Latin America, and the Asia-Pacific region -- reflecting the international make-up of its readers and the truly worldwide business place in which managers must operate. More coverage of 'soft' factors that influence strategy formation - power, politics, culture and vision - teaches students that strategy prescriptions based on analytical modes are often shaped by organizational and top-management factors. *Greater emphasis on change and innovation - reflecting increased interest in these important areas.


Return to the Businesss Titles Home Page