Financial Times Guide to Selecting Shares
That Perform, 4th edition
By Richard Koch & Leo Gaugh
Pearson Education
Distributed by Trans-Atlantic Publications Inc.
December 2009
ISBN: 9780273712671 
212 Pages
$57.50 Paper original
Description
‘One of the best books on stock market investing that I’ve ever read.’
Christopher Gilchrist, Editor, The IRS Report
‘Lucid and perceptive – any intelligent person can follow this guide and be on equal terms or better with the best professional money managers’
Dr Peter Johnson, Said Business School, Oxford University
Is your investment strategy right for you? Could you be making more money?
The Financial Times Guide to Selecting Shares that Perform helps you identify the approach to buying and selling shares that will work best for you. It will help you to align your strategy based on the time and money you have available, your overall objectives and your attitudes to risk and loss.
In this thoroughly updated fourth edition of their best-selling investment classic, Richard Koch and Leo Gough explain ten distinctive and proven investment techniques for you to choose from. They describe the different tactics needed for today’s bear market conditions and show you how it can be fun and profitable to try to beat the stock market.
The Financial Times Guide to Selecting Shares that Perform gives you:
- Convincing reasons why you should manage your own share portfolio
- A quiz which helps you identify what kind of investor you are, and what strategy is right for you
- Ten proven approaches to selecting successful shares
- Examples and explanations of successes and failures
With most things we buy, from a house or car to lunch, we make an effort to make choices that will suit our lifestyle, personality, budget and needs. So why should stocks and shares be any different?
Originally published as Selecting Shares that Perform, the book shows you how to find an investment method that works for you, stick to it, and increase your chances of making serious money on the stock market.
Whether you are new to investing, or already a sophisticated investor, The Financial Times Guide to Selecting Shares that Perform makes playing the stock market not only more profitable, but also more fun.
About the authors
Richard Kochis the author of 15 highly acclaimed books, including the best-selling 80/20 trilogy --- The 80/20 Principle , The 80/20 Individual,Living the 80/20 Way and The Financial Times Guide to Strategy.
As well as lecturing and broadcasting, he is an extremely successful entrepreneur and investor. His ventures have included Filofax, Belgo, Plymouth Gin, Capstone, and currently Betfair, the world’s largest betting exchange. Formerly he was a consultant with the Boston Consulting Group, a partner of Bain & Company, and a founder of LEK Consulting. He was educated at the University of Pennsylvania and at Oxford University.
Leo Gough was educated at Oxford University andis the author of 23 books on personal finance and investment. These include 25 Investment Classics, The Citibank Guide to Building Personal Wealth, Trading the World’s Markets: Interviews with the Great Global Investors and How the Stock Market Really Works, now in its fourth edition, and also published by Financial Times-Prentice Hall.
Contents
FOREWORD TO 4TH EDITION
PART ONE: Strategy for the individual investor
CHAPTER 1
Why the stock market?
CHAPTER 2
Should you try to out-perform the market?
CHAPTER 3
David versus Goliath
CHAPTER 4
Rules to stop you losing
CHAPTER 5
Record-keeping for fun
CHAPTER 6
Why you need your own approach
CHAPTER 7
How to pick your own approach
PART TWO: Ten Ways that work
Introduction
WAY I
Follow the Rainmakers
WAY II
Backing winners
WAY III
Specialisation
WAY IV
Detecting earnings acceleration
WAY V
Outsider information
WAY VI
Good businesses
WAY VII
Value investing
WAY VIII
Emerging markets
WAY IX
Contrarian investing
Way X
Star Businesses
Index