A Survivor's Guide to Venture
Capital Through the New Cycle
By Katherine Campbell
Pearson Education / Financial Times
330 Pages, Illustrated, 6 ¼" x 9 ¼"
$72.50 paper original
Having the big idea is merely the beginning. Raising and using venture capital
is pivotal to the success of many an ambitious new venture, but venture capital
is more than money. It's far too expensive to be treated merely as cash, and
if used well, far more critical to the successful venture. This can be a daunting
process. This text leads you inside the world of European venture capital, and
takes you step-by-step through the venture cycle.
By holding a mirror up to both sides of the money-raising process, This text
shows how entrepreneurs can better understand venture capitalists - and vice
versa - leading to more productive relationships and smarter ventures. Katharine
Campbell explains how venture capitalists think, what they are looking for and
why. Learn how to spot the good -and the bad - investors, and equip yourself
with the tools and the knowledge to seal a successful partnership.
Smarter Ventures is the bible of the European venture capital market and your
complete companion to the venture cycle. Showing how to develop and build a
successful new venture pitch, this text deals with everything from the structure
of venture capital firms and its influence on their objectives down to how to
dress for the initial meeting with the potential investor.
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