Analytical Decision Making

By David Targett
ISBN: 0-273-60453-8
376 p.
$99.50 Paper

This text gives students a thorough understanding of the decision-making process through tackling real business problems. It illustrates how analytical decision making can be applied to a range of different functions, such as marketing, logistics and strategy, and encourages a more systematic and analytical approach to the use of information. The first chapter is problem-oriented and categorizes the decision problems faced by many managers. Then the book deals with a wide range of analytical techniques within a practical management context and illustrates these with many relevant case studies and examples.

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