Analytical Decision Making
By David Targett
1996
ISBN: 0-273-60453-8
376 p.
$99.50 Paper
This text gives students a thorough understanding of the decision-making process
through tackling real business problems. It illustrates how analytical decision
making can be applied to a range of different functions, such as marketing,
logistics and strategy, and encourages a more systematic and analytical approach
to the use of information. The first chapter is problem-oriented and categorizes
the decision problems faced by many managers. Then the book deals with a wide
range of analytical techniques within a practical management context and illustrates
these with many relevant case studies and examples.
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