Beyond the Next Wave

Imagining the Next Generation of Customers

By Glen Peters
1996
ISBN: 0-273-62417-2
$23.50 Paper


Beyond the Next Wave gives you a management perspective on the future; a valuable insight into the markets, customers and opportunities of tomorrow. It combines the latest management technique of scenario planning with a compelling vision of the business environment of the future, giving you an insightful understanding of the drivers of change. This book will be your source of innovation when planning your future market strategies as well as a means of examining and directing your own personal career.

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