Big Book of e-Commerce Answers
How to Turn Your Website into a Money Machine
By Tom Lambert
Financial Times / Pearson Education
322 Pages, 6 1/4" x 9 1/4"
$47.50 Paper Original
***Title Ships in 6-8 Weeks
Managers need to manage. In e-commerce the "techies" far too easily pull the
wool over their eyes. The alternative to building knowledge is to have the technical
people, advertising agencies or marketing departments making the business decisions
that would normally be the sole responsibility of the front-line manager. This
book puts the control back where it belongs.
No commercial enterprise can be without an effective web presence but to be
effective as a business activity, business managers need to be able to produce
a robust and viable e-commerce strategy. This book helps the reader plan and
operate a well-founded e-commerce operation, whilst suggesting ways in which
to make the best use of technology to improve productivity and reduce costs.
This book provides a clear understanding of how the Internet, investment in
technology and e-commerce work. In plain, it is a book aimed at those more interested
in web profits, than web prophets.
Return to the Businesss Titles Home