Business of Sport Management
Edited By John Beech & Simon Chadwick
Financial Times / Pearson Education Limited
December 2004
ISBN: 0273682687
400 Pages, 7 ½" x 9 ¾"
$97.50 Paper Original
The scale and importance of the lucrative sport industry demands quality business
professionals. This ground-breaking new book equips the manager and future manager
of sport organizations with the tools they need to deliver. The Business of
Sport Management is ideal for students of sports management on programs of leisure
studies, sports studies and business studies.
Written and contributed to by leading academics and practitioners in UK, Europe
and Australia it is also of great interest to practitioners working in sport
businesses.
Blending both theory and practice The Business of Sports Management looks at
the distinctive context of sport organizations. It then looks at management
theories and practice within the functional areas such as finance, human resource
management and marketing. Finally it considers contemporary issues of importance
such as sponsorship and endorsement, risk management and the media. Set in an
international environment the authors have been careful to choose stimulating
examples from a wide variety of sports.
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