Business Planning

An Approach to Strategic Management - 2nd Edition

By Bill Richardson and Roy Richardson
1992
ISBN: 0-273-03720-X
290 p.
$53.50 Paper


Business Planning, 2nd edition identifies the range and critical nature of problems facing organizations today by using a synthesis of management strategy theory to describe practical strategies for planning and implementing responses to these critical issues. It also provides problem-solving exercises, authentic case study material, and points for discussion to develop understanding and test progress. This new edition acknowledges the growing importance of strategy for managers and places greater emphasis on the strategy-making processes, business ethics, strategic alliances, global strategies and vision management. Its practicality will also give it a wide readership among strategic planners.


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