Creating Value Through Electronic Commerce
By E. Galvin and J. O'Connor
$176.00 paper original
Amazon. Dell Computers. General Electric. Each is held up as a shining example
of how the use of e-commerce has generated real wealth. But for every success
story there are hundreds of expensive failures. What drives the growth of eCommerce?
How can businesses create value using eCommerce? How do you implement an eCommerce
solution? What does it take to become a major player? This timely report has
the answers. Creating Value Through eCommerce provides a pragmatic assessment
of the e-commerce market, enabling you to make decisions about how best to integrate
it into your business.
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