Creating Value Through Electronic Commerce

By E. Galvin and J. O'Connor
September 1998
ISBN: 0-273-63581-6
160 pages
$176.00 paper original

Amazon. Dell Computers. General Electric. Each is held up as a shining example of how the use of e-commerce has generated real wealth. But for every success story there are hundreds of expensive failures. What drives the growth of eCommerce? How can businesses create value using eCommerce? How do you implement an eCommerce solution? What does it take to become a major player? This timely report has the answers. Creating Value Through eCommerce provides a pragmatic assessment of the e-commerce market, enabling you to make decisions about how best to integrate it into your business.

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