Design in Business
Strategic Innovation Through Design
By Margaret Bruce & John Besant
Financial Times / Pearson Education
287 Pages, Illustrated, 7 3/8 x 9 5/8"
$99.50 paper original
This book is the first book to establish the strategic importance of design
as an integrated process which incorporates a large number of perspectives within
a business. It shows how those different viewpoints can contribute to the design
process, discusses various ways to integrate design into business & explores
future challenges to design management.
Students of business, design, innovation management as well as business and
design professionals will all benefit from this innovative overview of the subject.
This book demonstrates that design is not just for creatives walled off from
the rest of an organization, but that is a process with a large number of participants,
which can, and must, be managed effectively if it is to add maximum value. Key
topics related to design include strategy, marketing, operations management,
organization behaviour, finance and law.
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