Developing New Business Ideas
A Step-by-Step Guide to Creating
New Business Ideas Worth Backing
By Andrew Bragg & Mary Bragg
Financial Times / Prentice Hall
288 pages, Illustrated, 6 ¼" x 9 ¼"
$55.00 Paper Original
At some time in their life, almost everyone in business has an idea for a new
enterprise. The idea might be sparked by dissatisfaction with an existing product,
experiencing something new while traveling or simply finding that nobody in
the market is serving your particular need. The idea could be for a new venture
for your business to launch, or for new business of your own. But most ideas
remain just that: ideas. We struggle to develop them, wondering if they will
work, why nobody has already thought of them and how we could ever turn them
into a profitable reality.
How do you take a promising thought and develop it into an enterprise worth
backing? That is the question that this book sets out to answer. In Developing
New Business Ideas, Andrew and Mary Bragg provide a practical guide to creating,
shaping, evaluating, refining and implementing new business ideas. The book
demonstrates that it is within absolutely everybody's power to take the first
germ of a business idea and to systematically creatively challenge and commercially
develop that idea into a viable business opportunity.
Using a practical four-step creative process, Developing New Business Ideas
offers a wide-range of hands-on, how-to-actually-do-it techniques to help you
add value and viability to your original idea. It will also introduce you to
the experiences of a range of today's successful entrepreneurs, enabling you
to learn from the creative lessons that they learned as they built their businesses.
Supported by its own set of online tools, Developing New Business Ideas is an
imaginative and interactive companion to converting creativity into successful
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