Driving Eco-Innovation
A Breakthrough Discipline for Innovation and Sustainability

By Claude Fussler with Peter James
ISBN: 0-273-62207-2
360 p.
$49.50 Cloth


This is a book about innovation which is fueled by ecological issues. Innovation which will enable you to save time, resources, money and improve your performance for new business development. It spells out the meaning of vital trends, which will shake up your business over the coming decades. This book provides an insight into why business is losing its innovation stamina. It gives you the nuts and bolts of the eco-innovation approach; enables you to carry out your own hands-on experiments; and, ultimately, provides products and services that are environmentally efficient and economically profitable.

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