Economics for Business
A Student Text
Edited By Alan Griffiths & Stuart Wall
Financial Times/ Pearson Education Limited
774 Pages, Illustrated, 7 ½" x 9 ¾"
$95.00 Paper Original
This book is a highly accessible text for students. It introduces the key principles
of microeconomics and macroeconomics and applies them to a wide variety of situations
encountered by decision makers. The book emphasizes the economic perspectives
needed to understand the various functional and strategic areas of business
Detailed consideration is also given to the political, legal, demographic, socio-cultural,
ethical and environmental dimensions which characterize the business environment
in which decision makers must operate. It is written for 1st year undergraduate
courses on economics, with a business or management focus.
" Students will find the approach highly interactive and engaging with activities,
exercises and checkpoints throughout the text.
" A wide variety of up-to-date case study materials, drawn from many business
sectors, appear in every chapter highlighting current business concerns and
government issues and policies in the UK, the EU and globally. This will enable
students to relate the economic theory to the real world.
" Extra questions including MCQs, essay-based questions are provided at the
end of each chapter for students to test their understanding.
" Answers and responses to all questions and exercises are all found at the
end of the book giving students immediate feedback.
" Students can further reinforce their understanding by using the extra questions
and activities provided on the OneKey companion website at www.booksites.net/griffiths.
" Solutions, additional teaching materials and cases, plus lecture slides are
provided in the OneKey password protected area for lecturers to save them time
in preparation and marking.
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