Effective Organisational Communication, 4th edition
Perspectives, Principles, & Practices


By Richard Blundel, et al.
February 2013
Pearson Education
Distributed by the Trans-Atlantic Publications
ISBN: 9780273774860
410 Pages, Illustrated
$110.00 Paper original


Effective Organisational Communication gives students from all backgrounds the tools to communicate both within and between organisations of all kinds. Its two-part structure enables readers to explore important theoretical perspectives and key communication challenges, while also helping them to develop their own communication skills – such as listening, writing and speaking – in order to achieve specific aims and to engage with different audiences. This combination makes it the perfect resource for anyone who wants to improve their ability to work effectively with others.

This heavily revised fourth edition reflects the rapidly changing world of organisational communication, with a special focus on social media and recent developments in advertising, PR and social marketing.

Features to aid learning include:

 

Contents:

1 Perspectives on communication

PART I PRINCIPLES OF COMMUNICATION

2 Breaking barriers: communication in practice

3 Using words: verbal communication

4 Making pictures: non-verbal communication

5 Developing arguments: persuasive communication

6 Establishing a dialogue: interactive communication

7 Making connections: organisational communication

PART II COMMUNICATION IN PRACTICE

8 Letters, e-mail and text messages

9 Reports, briefing papers and summaries

10 Advertisements, promotions, news releases and exhibitions

11 Interviews, questioning and listening

12 Presentations and audio-visual technologies

13 Meetings, teams and negotiations

14 Communication in perspective

Return to the Businesss Titles Home Page