Exploring Corporate Strategy, 6th edition
Text & Cases
By Gerry Johnson & Kevan Scholes
Financial Times / Pearson Education
1,082 Pages, Illustrated, 7 3/8 x 9 ¾"
$147.50 paper original
This book is Europe's leading strategy textbook with sales of over 500,000 copies
world-wide. This new edition builds on the established strengths of previous
editions, while substantially updating and re-orientating material to meet the
needs of contemporary students & lecturers.
Major topics include: introducing strategy, strategy as design, experience,
ideas, planning, leadership, drift, macro-environment, industries & sectors,
markets, strategic capability, resources, performance, cost efficiency, robustness,
corporate governance, ethics, cultural context, corporate portfolio, corporate
diversity, forces influencing strategy, competitive advantage, game theory,
development, processes, managing people, information, finance, technology, &
resources, strategic change, and case studies.
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