High-Tech Entrepreneur's Handbook
How to Start & Run a High-Tech Company
By Jack Lang
Financial Times / Pearson Education
416 Pages, Illustrated, 6 3/4" x 8 1/4"
$72.50 paper original
Turn your high-tech idea into a high-profit business. The High-Tech Entrepreneur's
Handbook is a practical, hands-on guide designed specifically for people with
a business idea, but little managerial experience. It takes you step-by-step
through the key stages of setting up and running a high-tech enterprise, whether
that's starting your own company or taking control of a project or department
within a larger company. Based on a highly successful Cambridge University business
studies course, from a Department that has generated at least one self-made
millionaire a year, the book is a straight-talking, jargon-free guide that delivers
the core background information necessary to create and run a successful enterprise.
Technology, regardless of how good it is, forms only a small part of bringing
a project to a successful and profitable conclusion. This is the book that explains
the rest of the equation.
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