How to Manage in a Flat World
Get Connected to Your Team -- Wherever They Are

By Susan Bloch, Philip Whiteley
October 2007
Prentice Hall / Financial Times
Distributed By Trans-Atlantic Publications
ISBN: 9780273712459
184 Pages, 6 1/4" x 9 1/4"
$49.50 paper original

Thanks to the internet and a globalising economy, businesses today are often stretched across different locations and different time zones, and increasingly communicate online rather than face-to-face.

For a manager, it is very hard to manage and motivate a team that spans continents. Managing in a Flat World gives today's manager much-needed advice on how to communicate, manage and motivate in the flattened company and how to operate effectively in the flat world.

Within this book, authors Susan Bloch and Philip Whitely expose insights from in-depth interviews and research with managers and leaders in global businesses to show the successes, struggles and triumphs amid a constant battle for balance within a changing world, based on technology. 

You can learn from their experience how best to collaborate as teams and groups within the flat economy, how to equip yourself as a team leader or team member with fresh ideas on ways of working with your colleagues so as to make the most of the advantages that the networked world can offer.



The bullet train and the mule

SECTION 1 The team

  1. We are all different. And we are all the same.
  2. Found in translation. You are not ‘typical’ – nor is your colleague
  3. ‘Flat’ does not mean directionless
  4. Don’t let go of the reins
  5. Teams are not self-assembly


SECTION 2 The individual

  1. Intellect matters; EQ is not enough
  2. Which hat do you wear?
  3. Missing out on life: when did you last meet your children?
  4. Switching off when you’re always on 



The flat world is manageable, and full of opportunity


Susan Bloch. Over the past ten years Susan has assisted numerous organisations to build leadership capability and effective teams to ensure business success, coaching business leaders in manufacturing, financial services, construction, retailing and telecommunications. Clients include:  Reuters, Prudential, Shell, Unilever, Philips, Sony, BT, Barclays, Standard Chartered and Accenture.

She has an MA in Psychology from Colombia University, and is a chartered psychologist. Susan is a fellow of Ashoka, a global charity that supports social entrepreneurs.

Philip Whiteley is a freelance author and journalist, specialising in management, with a particular focus on the management of people. He is the author of numerous books including  Unshrink the People with Max Mckeown, and he and Susan are co-authors of Complete Leadership.

Philip contributes regularly to leading business titles, including Director, Personnel Today and Global HR and writes a weekly column in The Times on executive compensation, called Packages.

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