Imagination Engineering
The Toolkit for Business Creativity

By Paul Birch & Brian Clegg
ISBN: 0-273-62064-9
225 p.
$21.00 Paper

Chairman of British Airways, Sir Colin Marshall, says, "Imagination Engineering sets out to survey the new frontiers and find adventurous routes across otherwise hostile terrain. It is recommended reading for those in enterprises of every kind." This book puts problem solving and idea generating techniques into a convenient, easy to remember framework. It is the roadmap from here to there for those times when you don't know where there is.

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