Innovation Management
& New Product Development
4th Edition

By Paul Trott
Prentice Hall - Financial Times
June 2008
Distributed By Trans-Atlantic Publications
ISBN: 9780273713159
581 Pages, Illustrated, 7 1/2 x 9 3/4"
$110.00 paper original

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Written in an accessible style, this fourth edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development.

Contents

Part One:  Innovation management
Chapter One:  Innovation Management: An Introduction (Rewritten & New Case Study)
Chapter Two:  Economics and Market Adoption
Chapter Three:  Managing Innovation Within Firms  (Rewritten)
Chapter Four:  Innovation and Operations Management (R Noble)
Chapter Five:  Managing Intellectual property

Part Two:  Managing technology and knowledge
Chapter Six:  Managing Organisational Knowledge (New Case Study)
Chapter Seven:  Strategic Alliances And Networks
Chapter Eight: Management of Research & Development
Chapter Nine: Managing R&D projects (New case study)
Chapter Ten:  Open Innovation and Technology Transfer

Part Three:  New Product Development
Chapter Eleven:  Product & Brand Strategy
Chapter Twelve:  New Product Development (New Case Study)
Chapter Thirteen:  Packaging and Product Development
Chapter Fourteen: New Service Innovation
Chapter Fifteen: Market Research and its Influence on New Product Development
Chapter Sixteen:  Managing the New Product Development Process

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