Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation.
Now in its sixth edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter.
New to this edition
- Three new chapters on Entrepreneurship and National Systems of Innovation; Business Models; and Adoption and diffusion.
- Thoroughly revised and updated chapters including new coverage of process innovation, user driven innovation, and imitation goods.
- New case studies on Drones, Apple and disposable nappies with sensors as well as updated case studies including 3M, eBay/PayPal and Gore-Tex®
- New 'Innovation In Action' feature in every chapter – practical examples of innovation in action that help you to link theory with practice
Online resources available at www.pearsoned.co.uk/trott include PowerPoint slides and an Instructor’s Manual for lecturers.
Aimed at students taking courses in business studies and management, as well as non-specialist courses in other disciplines, this book provides a practical and accessible evidence-based approach to managing innovation in a wide range of contexts, including: manufacturing, services, small to large organisations and the private and public sectors.
Chapter 1 - Innovation Management
Chapter 2 - National systems of innovation and entrepreneurship
Chapter 3 - Technology diffusion and markets
Chapter 4 - Managing innovation within firms
Chapter 5 - Operations and process innovation
Chapter 6 - Managing intellectual property
Chapter 7 - Turning technology into business
Chapter 8 - Strategic Alliances and Networks
Chapter 9 - Management of Research and Development
Chapter 10 - Managing R&D Projects
Chapter 11 - Open innovation and technology transfer
Chapter 12 - New product development
Chapter 13 - Product And Brand Strategy
Chapter 14 - New Product Development
Chapter 15 - New Service Innovation
Chapter 16 - Market research and its influence on new product development
Chapter 17 - Managing the new product development process