Interactive Strategy Workout, 2nd Edition
Analyze and Develop the Fitness of Your Business

By Cyril Levicki
August 1999
Financial Times / Pearson Education
ISBN: 0-273-64433-5
264 Pages
$52.50 paper original



The main parts of this book include: Introduction & Workout Test of Fitness. Mission Statement or Why Are We in Business? Examining the External Environment. How to Study the Competitors. Organizational Self-Analysis. How Do We Really Do Things Around Here? Value Chains & How to Analyze Them. Define the Longterm Strategy First. Organizational Structure. Short-term Tactics to Build Longterm Strategy. Strategy is Easy-Implementation is Hard. Getting Implementation Right. Final Workout-test Your New Understanding. Additional Reading. Index.

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