Key Accounts are Different
Solution Selling for Key Account Managers

By Ken Langdon
ISBN: 0-273-61780-X
256 p.
$19.95 Paper

This is not a strategy book. It is a solution to challenges that all managers will face and a practical plan to get them on track immediately. It shows how to develop a practical and innovative approach to profitable key account business by understanding and adding value to customers' business. You will learn to sell more and forecast more accurately by sharpening your sales and marketing tactics and building a winning account team.

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