Leadership Book, 2nd ed.

Book Title

By: Mark Anderson
January 2014
Pearson Education
Distributed by Trans-Atlantic Publications Inc.
ISBN: 9780273776703
289 Pages
$45.00 Paper Original


The Leadership Book has a very clear structure which has been specially designed to make the 50 sections quick and easy to use. Each challenge is approached in the same way: Understanding the issue, key leadership actions to take, the measures of success and the pitfalls to watch out for.

The areas covered include: Leading your strategy, defining and managing your team, managing change and innovation, understanding the market, resolving conflict and communicating your vision. The Leadership Book offers fast effective solutions to pressing business challenges.


About the author


Introduction to the second edition: what’s new?

Introduction to the first edition

The Leadership7

Part 1 Your leadership self

First days in the job

Demeanour: setting the tone

Leadership principles

Trusting your instincts

Focusing on what matters

Managing meetings

Time management

You and your boss

Part 2 Vision and strategy: the leadership mantra

Setting and selling a vision

Leading strategy

Leadership priorities

Part 3 Your leadership team

Forming your leadership team

Leading your leadership team


Your team is more skilled than you

Part 4 Leading change

The change imperative

Managing change

Resistance to change

Credibility from repetition

Part 5 Leading your team: performance excellence

Process: making the right things happen at the right time

Team meetings

People performance management

Interpersonal conflict

The difficult interview

Objectives and incentives

Part 6 Leading internationally

International leadership culture

International strategy

International prioritisation

Team members in other countries

Part 7 Leading efficiency: reducing cost

Understanding cost

Managing costs

Supplier strategies

Part 8 Sales: customers leading you

The importance of the customer

The customer journey 1: customer expereince

The customer journey 2: technology journey

Sell! Sell! Sell!

Part 9 Marketing: leading the market

Marketing is everyone

Branding and organisational identity

Communications: getting the message over

Part 10 Leading digital innovation

Digital transformations

Leading digital product development

Digital skills revolution

Part 11 Learning: leadership development

The knowledge premium


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