Living Corporate Citizenship
Strategic Routes to Socially Responsible Business
By Malcolm McIntosh, et al.
Financial Times / Pearson Education
313 Pages, Illustrated, 6 1/4" x 9 1/4"
Corporate Citizenship matters. It is no longer just a moral imperative - it
is now smart business. Investors, consumers, employees and communities are demanding
Capitalism with a Human Face - it is time to deliver some corporate soul. Companies
have responded with a new way of talking about business, but is this just a
facade behind which nothing has changed? Living Corporate Citizenship discusses
these issues and examines the impact of eight major social responsibility codes,
including the UN Global Compact. Contents include: Living corporate citizenship,
Refining the debate: corporate social responsibility and corporate citizenship,
the Boundaries of corporate citizenship, Developing corporate citizenship competence
and working with NGO's, Linkages, convergence and change, What is the UN Global
Compact?, Learning from company engagement with the Global Compact, the Future.
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