Managing the Global Enterprise
Competing in the Information Age
By James C. Leontiades
Financial Times / Pearson Education
232 pages, illustrated
$87.50 paper original
Formerly a professor at the Wharton School of Business and now director of the Cyprus International Institute of Management, the author's work identifies and studies the phenomenon of globalization as it relates to managers and the management of the global enterprise. Contents include global reach; a new competitive league; global gamesmanship; global competence as a source of competitive advantage; positioning in global industries; repositioning the local firm; developing products for the global market; emerging markets; role of headquarters; organizing for global operations; structure & other coordinating mechanisms; developing a global scorecard; geographic repositioning; interpreting the global competitive environment.
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