3rd Edition

By Roger Bennett
ISBN: 0-7121-1068-2
404 p.
$46.50 Paper

The 3rd edition of this highly popular book now covers the entire spectrum of topics found in any introductory course on the principles of general management. Concise, comprehensive, clearly-structured and eminently readable, Management successfully integrates the wide variety of relevant topics and issues, from marketing and finance to communication and control. It includes new material on total quality management, environmental issues, measurement of service quality, information management, and organizational culture. Also covered are recent advances in relationship marketing, the extension of marketing methods to internal company management, and women management.

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