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Mastering Enterprise
Your Single Source Guide to Becoming an Entrepreneur

By Sue Birley & Daniel F. Muzyka
ISBN: 0-273-63031-8
350 p.
$29.95 Cloth


This book encourages you to excel as an entrepreneur and realize the potential of the business opportunities you see. It shows you the different routes to entrepreneurship and covers all the issues from original concept to capturing the value of your enterprise. It explores ways of identifying and developing an opportunity in the form of a vision, validating and conceptualizing a business strategy that helps attain that vision, implementing the business concept or venture, and extending the growth of the enterprise through sustained entrepreneurial activity.