Measuring the Competitive Fitness
of Global Firms 2002

Financial Times Executive Briefings Series

By Jean-Claude Larréché
Financial Times / Pearson Education
July 2002
ISBN: 0-273-65977-4
217 Pages, Illustrated, 8 ¼" x 11 ¾"
$225.00 paper original


How do you tell if a firm is strong enough to survive in the competitive jungle? Good looking results today can often mask fundamental flaws that will send a high flyer crashing to earth tomorrow. In the current economic slowdown, now more than ever it is essential to ensure that your company (and any company you invest in) is in the best shape possible to compete in the market. Measuring the Competitive Fitness of Global Firms 2002 details the findings of ground-breaking annual competitive analysis by Professor Jean-Claude Larréché at INSEAD, which assesses hundreds of the world's top companies. This internationally respected report is essential reading for business leaders, analysts and investors alike. The report ascertains how well a company performs on thirteen key capabilities including innovation, customer orientation, human resources, marketing operations and e-business capabilities. The results identify where and how the best outshine the competition in eight industry sectors and provides an insight into the internal reasons behind the slowing global business environment.

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