Research Methods
for Business Students
3rd Edition
By Mark Saunders, et al.
Pearson Education Limited / Prentice Hall
June 2003
ISBN: 0273658042
522 Pages, 7 1/2" x 9 3/4"
$85.00 paper original
This revised and fully-updated edition continues to provide students with the
knowledge, understanding an necessary skills to complete a piece of business
research. The content is academically rigorous with an engaging and accessible
style. Written as a self-study guide, the reader is taken step-by-step through
the research process, while numerous worked examples, real-life case studies
and student activities bring to life the realities of undertaking business research.
Research Methods for Business Students is suitable for final year undergraduate
and masters students. Using real-life case studies and written with a student-centered
approach, this new text provides students with the necessary knowledge and skills
to enable them to undertake a piece of business research making the best use
of IT where appropriate.
Features and benefits include: Discussion of a range of web based approaches
for collecting data, Internet addresses for selected on-line Government datasets
from throughout the world, Advice on undertaking research in international settings,
Section on presenting research findings orally, New case studies with discussion
questions, Additional international worked examples and diagrams, Enhanced website
with separate student and lecturer sections, The best selling Business and Management
research methods text book, Application of appropriate information technology
integral part of text, Wide variety of worked examples from across business
and management, Self check questions with answers for each chapter, Help with
progressing the student's research project, Case studies with discussion questions,
Annotated further reading.
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