Small Business, Entrepreneurship
& Enterprise Development
By Graham Beaver
Financial Times / Pearson Education
December 2002
ISBN: 0-273-65105-6
225 Pages, 7 1/2" x 9 3/4"
$82.50 Paper Original
Well organized and easy to read, this exciting new book provides an authoritative introduction to the establishment, development and managerial issues confronting the smaller enterprise. It is concerned with the kinds of actions and behavior often labeled entrepreneurial that seems to characterize the launch and growth of a successful business venture. The author examines in some detail the process of new business formation and growth, with particular emphasis on acting and thinking in a strategic framework to maximize the chances of business success and longevity.
Features and Benefits include: Extensive use of case illustrations and research evidence Promotes the understanding of key issues and encourages reader to engage in the material and continuously relate what they are reading to real-life experiences; Unique chapter on Female Entrepreneurship (Ch. 9) addresses the increasingly growing population of female entrepreneur and their role in the economy Addresses hot topic that is quite often overlooked in publications in this area; Chapter on Contemporary Issues and Developments in Small Business and Enterprise Development Examines issues such as the significance and impact of the internet; strategies for successful enterprise development; international considerations and comparisons; and high technology and enterprise development Familiarizes readers with many of the current issues affecting the small business sector and enterprise development today; Tried and tested Much of the material in the book has been tested on the Nottingham Business School MBA program.
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