Small Businesses Built to Last
A Practical Guide to Building a Sound,
Financially Robust Enterprise

By Philip Webb & Sandra Webb
Pearson Education Limited / Prentice Hall
December 2002
ISBN: 0-273-65680-5
221 Pages, Illustrated, 6 1/4" x 9 1/4"
$47.50 paper original

Most small businesses aren't equipped to react to the rapid marketplace changes brought about by factors such as e-business, the economic climate or sectoral situation. This book delivers step-by-step strategies for success in any market condition. Challenging and informing the reader, it provides ideas and tips and puts them in control, allowing them the time to formulate market strategies that will lead them towards sustainable growth in both today's and tomorrow's business world. Small Businesses Built to Last simply shows the small business manager how to build a sound, financially robust business; that will last through the toughest market conditions. The book focuses on - Identifying, embracing and then managing risk, instilling processes to enable the business to become self-sustaining, and protecting bottom line results by way of rapid change management.

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