Social Capital
Securing Competitive Advantage in the New Economy
Executive Briefings

By Rolf Huppi & Patricia Seemann
Financial Times / Pearson Education
October 2001
ISBN: 0-273-65375-X
97 Pages, 8 1/4" x 11 3/4"
$215.00 Paper Original

As business evolves, increasingly what sets companies apart is how well they manage their intangible assets - their people and their people's skills, knowledge, energy and creativity. And that in turn depends on how well these people work together. Those relationships - the processes by which information and ideas are exchanged - are a firm's social capital.

Understanding it and managing it will be key to corporate profitability in the new economy. This briefing introduces the social capital debate. Co-written by the CEO of Zurich Financial Services and one of the world's leading social capital consultants, it is based on ZFS's own experiences in managing social capital.

Incorporating interviews and case studies from other leading organizations, it gives you the benefit of their learning so that you can create an organization in which people are the key to profits and long-term success. Contents- How did we find ourselves here? Creating a climate for social capital to flourish A road-map for rejuvenation Is all this really a good idea?

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