Strategy Bites Back
It is Far More, And Less, Than You Ever Imaginedů
By Henry Mintzberg, et al.
Financial Times / Pearson Education Limited
304 Pages, Illustrated, 6 ╝" x 9 ╝"
$67.50 Paper Original
Strategy is really all about being different. Thinking about it shouldn't make
you reach for the snooze button, but in the world of strategy everybody has
become so serious. If that gets us better strategies, fine. But it doesn't;
we get worse ones-predictable, generic, uninspiring, dull. Strategy doesn't
only have to position; it also has to inspire. So an uninspiring strategy is
really no strategy at all. The most interesting and most successful companies
are not boring.
They have novel, creative, inspiring, sometimes even playful strategies. By
taking the whole strategy business less seriously, they end up with more serious
results-and have some fun in the bargain. Strategy Bites Back invites you to
encounter a diverse and unlikely set of voices with something sharp to say about
strategy --- from Michael Porter and Peter Drucker to Coco Channel's "little
black dress". Taken together these perspectives will provide you with new and
dramatically different angles from which to attack the world of strategy. This
book is for everyone involved with strategy - manager, CEO, consultant, professor,
student - who wants to see strategy more broadly, more deeply and more playfully.
Strategy with a difference starts here, and why not have a good time reading
a strategy book for a change?
Henry Mintzberg Henry Mintzberg normally bites back on issues of management,
organization, and corporate social irresponsibility (i.e., shareholder value),
as well as management education and strategy. (Managers not MBAs, with Berrett-Koehler
in the US and Financial Times Prentice Hall in Europe was his last book.) He
managed to get a PhD in management at MIT and has slipped about 130 articles
past unsuspecting editors. He is the Cleghorn Professor of Management Studies
at McGill University.
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