Strategic Mangement 7th edition

By: Richard Lynch
December 2015
Pearson Education
Distributed by Trans-Atlantic Publications Inc.
ISBN: 9781292064666
800 Pages
$117.50 Paper Original



Strategic Management is one of the world’s leading strategy textbooks, covering all the major topics particularly from a global perspective. It delivers comprehensive coverage of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively.

This seventh edition of Strategic Management builds on proven strengths ...

  • Over 70 short case studies to provide easily accessible illustrations of strategy in practice
  • Over 12 longer cases to provide a more in-depth examples of recent strategic decisions involving Sony, Apple and other major companies a continuous contrast between prescriptive and emergent views of strategy to highlight the key debates within the discipline
  • Emphasis on practice throughout with features to help you turn theory into practice
  • Major international strategy cases from Europe, Africa, Asia and the Americas
  • Clear exploration of the key concepts
  • Comprehensive, logical structure to guide you through this complex subject


About the sixth edition

How to use this book

Guided tour

Guide to the main focus of case studies


Publisher’s acknowledgements

Part 1 Introduction

1 Strategic management

2 A review of theory and practice

Part 2 Strategic analysis and purpose

3 Analysing the strategic environment

4 Analysing resources and capabilities

5 Strategy dynamics

6 Prescriptive purpose delivered through mission, objectives and ethics

7 Purpose emerging from knowledge, technology and innovation

Part 3 Developing the strategy

8 Developing business-level strategy options

9 Developing corporate-level strategy options

10 Strategy evaluation and development: the prescriptive process

11 Finding the strategic route forward: mainly emergent approaches

12 Organisational structure, style and people issues

Part 4 The implementation process

13 Implementing and controlling the strategic plan

14 Green strategy and sustainability

15 Managing strategic change

Part 5 Different strategy contexts and building business models

16 Strategic leadership

17 Entrepreneurial strategy

18 Government, public sector and not-for-profit strategies

19 International expansion and globalisation strategies

20 Strategy and business models

Part 6 Integrative and longer case studies Glossary