Strategic Management
An Introduction

By Ronald Rosen
ISBN: 0-273-61250-6
197 p.
$48.50 Paper

This text aims to provide a clear awareness of the problems of managing an organization in an increasingly competitive and turbulent environment. Rather than trying to encompass the myriad of different ideas on this subject, it concentrates on relatively few key theories, concepts and models, but without oversimplifying the issues involved. The book is divided into three sections; the first explores the nature of strategic management and the forces that influence strategic decisions. The second consists of a detailed guide to the process of strategic planning. The third is a glossary of key terms.

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