Total Manager
Break Out of Your Department & Manage the Whole Business

By Charles Coates
ISBN: 0-273-61113-5
248 p.
$28.95 Cloth

The Total Manager gives you the tools and knowledge to manage performance throughout the organization and achieve real company-wide improvements. Avoiding narrow functional discussions, this book shows any manager how to understand customer needs, combine products and services to meet those needs, manage the costs involved, maximize growth and profitability, and motivate the staff. Drawing on actual case studies from around the world, this book challenges conventional management thinking by taking a holistic view linking financial and non-financial aspects of business.

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