Understanding Strategic Management



By Claire Capon
Financial Times/ Prentice Hall
Distributed by Trans-Atlantic Publications Inc.
November 2008
ISBN: 9780273694984
448 Pages
$95.00 paper original


A brand new introductory text in strategic management which presents the key theories and frameworks for the analysis, formulation and implementation of strategy in a concise and accessible format.

The book has been written for undergraduate and postgraduate students on one-semester or short courses. It is also particularly well suited to students of e.g. engineering, computing or other non-business disciplines taking a module in business strategy.

Contents

Chapter 1 - What is strategy?  

Chapter 2 – Environmental analysis  

Chapter 3 – Managing resources competitively  

Chapter 4 – Analysing financial resources  

Chapter 5 – Stakeholders, culture and change  

Chapter 6 – Management & leadership in organisations  

Chapter 7 - Developing competitive & marketing strategy  

Chapter 8 – Growth for success  

Chapter 9 –Developing international strategy  

Chapter 10 - Structure, culture and groups in organisations

Chapter 11 - Strategic control  

Chapter 12 - Managing failure and turnaround

Features

Author

Claire Capon is Senior Lecturer at the Business School, Staffordshire University. She is author of one other book published by Pearson Education: Understanding Organisational Context (2004).


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