Understanding Strategic Management
By Claire Capon
Financial Times/ Prentice Hall
Distributed by Trans-Atlantic Publications Inc.
$95.00 paper original
A brand new introductory text in strategic management which presents the key theories and frameworks for the analysis, formulation and implementation of strategy in a concise and accessible format.
The book has been written for undergraduate and postgraduate students on one-semester or short courses. It is also particularly well suited to students of e.g. engineering, computing or other non-business disciplines taking a module in business strategy.
Chapter 1 - What is strategy?
Chapter 2 – Environmental analysis
Chapter 3 – Managing resources competitively
Chapter 4 – Analysing financial resources
Chapter 5 – Stakeholders, culture and change
Chapter 6 – Management & leadership in organisations
Chapter 7 - Developing competitive & marketing strategy
Chapter 8 – Growth for success
Chapter 9 –Developing international strategy
Chapter 10 - Structure, culture and groups in organisationsChapter 11 - Strategic control
Chapter 12 - Managing failure and turnaround
- Entry andExit Cases provide illustrations showing specific strategic issues in a real-world context
- Case Studies feature organisations including Google, Eurostar,Viacom in China, Burberry in Japan, Napster and MTV
- Regular invitations to stop and reflect on key topics through Review Questions, Check your Understanding and Widen your Horizons features
- A focus on business-level rather than corporate-level strategy
- A unique chapter on Managing failure and turnaround
- Coverage of key contemporary issues such as international growth, alliances and acquisitions, leadership and strategic control
- Total of 12 chapters to ensure a manageable volume of content for shorter courses
- Key Terms highlighted in the text and defined both at the margin and in a full Glossary.
Claire Capon is Senior Lecturer at the Business School, Staffordshire University. She is author of one other book published by Pearson Education: Understanding Organisational Context (2004).
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