Creating an eBusiness Out of Chaos
By Peter Small
Pearson Education Limited / Prentice Hall
384 Pages, Illustrated, 6 3/4" x 8 ¼"
$79.50 paper original
This book presents a new strategy for developing an ebusiness. It argues that
the initial focus should be on the principle purpose of any ebusiness - creating
wealth and value, not only for the ebusiness but for the customer as well. This
idea of collaboration and co-creation lies at the heart of creating and retaining
a profitable presence in the ebusiness world - a web presence. Collaborative
associations are the key elements to success - it costs very little to set up
a community of this sort, and the wealth-creating opportunities developed in
this way will then attract capital and funding. Identify your customers and
partners, communicate with them to develop and create wealth and value, evolve
with the market, and then reap the profits!
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